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About Us

Our story

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Eric Liao was born into a family of Chinese entrepreneurs and raised in Florence, Italy, where he at a young age learned to appreciate the elegance of Italian fashion and developed a deep understanding of the tradition of manufacturing.

After a few years as a finance professional at Deutsche Bank in New York and Hong Kong, he decided to return to the industry he knew so well - armed with knowledge he’d gained from his world travels and a renewed mission to make luxury Italian products into an affordable luxury.

Adham Azab is an Egyptian-American French lit Ph.D. with a passion for cross-cultural communication and a genetic interest in entrepreneurship.

After 10 years in academia at Tufts and Columbia University, he decided to turn his experience in research, consulting, and teaching into a new business venture with his longtime friend, Eric Liao.